Spot a fake

A starter guide, not a guarantee. We don't inspect stock ourselves — this page just collects what the official bodies have already published.

Labubu / Pop Mart

The Chartered Trading Standards Institute issued a UK-wide warning about counterfeit Labubu dolls, including enforcement action seizing counterfeit stock from UK retailers, and safety concerns about substandard materials. Read it directly: CTSI: warning about dangerous fake Labubu dolls flooding the UK market →

Its guidance: buy from reputable retailers, avoid unfamiliar online vendors or third-party marketplace sellers, and treat an unusually low price as a warning sign.

NeeDoh

Bigjigs Toys, the UK distributor for Schylling's NeeDoh, publishes its own guide to spotting a fake: Bigjigs Toys: how to spot a fake NeeDoh →

What we don't do

We don't publish photos of suspected fakes, and we don't name a specific listing as counterfeit — that's a legal determination for Trading Standards, not us. If you think you've bought a fake, report it via Trading Standards and contact the seller directly for a refund.